Assignment 4- The Products

8 Apr

With our 2 ads complete, we were fairly nervous surrounding the reaction in class. From the mixed reaction to our first ad, especially from Dr. Strangelove, we feel it was not much of a success and didn’t resonate the way we wanted it to. However, our second ad, the gangster drug flush ad was a winner. Laughs all around, and a happy professor. When dealing with comedy, it is hit and miss, especially for a few amateurs like us. We went 1/2, which is not too bad. If this was a campaign, our second ad would definitely have been our premier ad.

This wrapped up our assignments for the semester. See below for our video ads.

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Assignment 4- The Inspiration-All Us!

8 Apr

Unlike the other assignments throughout the semester, there was no pre-existing inspiring images/videos. We decided to sell toilets…our own way. We wanted an original idea which hadn’t been done in that market before. We decided on “escaping reality” by daydreaming on the toilet in one add, and the for our internet/viral add we utilized the story of drug dealers flushing their stash down the toilet, promoting the large flushing capabilities of the toilet.

We want to be original, and especially funny.

Assignment 4- Outline

8 Apr

The Outline as seen on strangelove.com:

Create two video ads selling any product, service, or PSA. Both ads must be about the same product, service, or PSA.

 

Ad #1 (30 seconds) must target mainstream network TV audiences. 12 points.

 

Ad #2 (30 seconds or longer) must target the urban cultural elite. 12 points.

 

Ads will be evaluated on the basis of

 

  1. clarity of the sales proposition (sex appeal, individuality, comfort, relationship, other . . .),
  2. originality (freshness),
  3. stopping power,
  4. unity of messaging,
  5. editing,
  6. technical quality,
  7. creative execution.

 

Your ads must be clearly distinguished from the competition in your category.

 

Additional requirements may be established by Dr. Strangelove in class. Pay attention!

Assignment 3- The Final Product

6 Apr

Sheen Jeans is a modern alternative to high-priced, stylish jeans on the market. With the incorporation of a high-profile celebrity, we hope to target celebrity-conscience, tasteful individuals with a Winning! attitude. Our campaign features a similar theme with copy being the same, and the model in similar situations. The use of props and positions exemplifies the brand taglines and highlights the attitude we wish to achieve with this brand.

Assignment 3- A little research and inspiration for our magic

6 Apr

With several different fashion products to choose from, and several different target groups, we decided to be a little ‘outside of the box’ and utilize a major pop icon of the past month as our inspiration.

Before I get into detail about what we decided to select, We researched a little bit, and the following link to this Ad Age list of great campaigns really gave us a start on how to attack and develop a successful campaign from a design perspective.

http://adage.com/century/campaigns.html

Now, back to our inspiration, showing are tasteless admiration of celebrity, Charlie Sheen and his epic, drug-induced downward spiral. What better time to capitalize on this high-profile collapse than now?

Thus, the birth of Sheen Jeans, the stylish, affordable way to show you are winning!

Using some of his (Charlie’s) more off-the-wall sayings, and some design features inspired by said sayings, we had our platform. The execution was next.

 

 

Advertising Assignment 3- Guidelines

6 Apr

Doc Strangelove was looking for a series of print ads with a similar theme as part of a general ad campaign. These were his guidelines:

  1. Create 4 (four) one or two page magazines advertisement (8×11) selling a fashion brand that you create (not an existing brand)
  2. Your task is to communicate a distinct brand identity and make all 4 ads part of one unified campaign.
  3. Include in each ad your brand name (a logo is optional). You may include additional copy if desired.
  4. Include your full name in body of your email
  5. Send as a JPEG or other standard image file
  6. Do not send as .psd file
  7. Submit in hardcopy or by e-mail to
    Michael@Strangelove.com
  8. Any spelling errors will result in loss 6 pts
  9. Use Canadian spelling
  10. Images and copy MAY NOT be taken from existing ads (ALL copy and visuals must be of your own creation — NO exceptions)
  11. Do not use Times New Roman Font

 

NOTE: ALL AD ASSIGNMENTS MUST BE COMPLETED TO GAIN A CREDIT IN THIS COURSE.

 

Assignment 2-Final Product-Condom Ad/Dr. Strangelove Ad

5 Apr

So, our final product is based tightly on the images which inspired us. Using an ‘aged’ image we incorporated some humor and captured one of the main characters of the movie. Our tagline was WMD, Weapons of Mass Desire…playing of the WMD theme of the movie. This allowed for some more humor, and conveying a sexual message. The condom on the cigar is a play on the stoic image and conveyed a little more humor.The quote at the bottom is directly from the film and fit in nicely with our ideas.  we feel we accomplished our goal.