Archive | Assignement 4 RSS feed for this section

Assignment 4- The Inspiration-All Us!

8 Apr

Unlike the other assignments throughout the semester, there was no pre-existing inspiring images/videos. We decided to sell toilets…our own way. We wanted an original idea which hadn’t been done in that market before. We decided on “escaping reality” by daydreaming on the toilet in one add, and the for our internet/viral add we utilized the story of drug dealers flushing their stash down the toilet, promoting the large flushing capabilities of the toilet.

We want to be original, and especially funny.

Advertisements

Assignment 4- Outline

8 Apr

The Outline as seen on strangelove.com:

Create two video ads selling any product, service, or PSA. Both ads must be about the same product, service, or PSA.

 

Ad #1 (30 seconds) must target mainstream network TV audiences. 12 points.

 

Ad #2 (30 seconds or longer) must target the urban cultural elite. 12 points.

 

Ads will be evaluated on the basis of

 

  1. clarity of the sales proposition (sex appeal, individuality, comfort, relationship, other . . .),
  2. originality (freshness),
  3. stopping power,
  4. unity of messaging,
  5. editing,
  6. technical quality,
  7. creative execution.

 

Your ads must be clearly distinguished from the competition in your category.

 

Additional requirements may be established by Dr. Strangelove in class. Pay attention!