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Assignment 3- The Final Product

6 Apr

Sheen Jeans is a modern alternative to high-priced, stylish jeans on the market. With the incorporation of a high-profile celebrity, we hope to target celebrity-conscience, tasteful individuals with a Winning! attitude. Our campaign features a similar theme with copy being the same, and the model in similar situations. The use of props and positions exemplifies the brand taglines and highlights the attitude we wish to achieve with this brand.

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Assignment 3- A little research and inspiration for our magic

6 Apr

With several different fashion products to choose from, and several different target groups, we decided to be a little ‘outside of the box’ and utilize a major pop icon of the past month as our inspiration.

Before I get into detail about what we decided to select, We researched a little bit, and the following link to this Ad Age list of great campaigns really gave us a start on how to attack and develop a successful campaign from a design perspective.

http://adage.com/century/campaigns.html

Now, back to our inspiration, showing are tasteless admiration of celebrity, Charlie Sheen and his epic, drug-induced downward spiral. What better time to capitalize on this high-profile collapse than now?

Thus, the birth of Sheen Jeans, the stylish, affordable way to show you are winning!

Using some of his (Charlie’s) more off-the-wall sayings, and some design features inspired by said sayings, we had our platform. The execution was next.

 

 

Advertising Assignment 3- Guidelines

6 Apr

Doc Strangelove was looking for a series of print ads with a similar theme as part of a general ad campaign. These were his guidelines:

  1. Create 4 (four) one or two page magazines advertisement (8×11) selling a fashion brand that you create (not an existing brand)
  2. Your task is to communicate a distinct brand identity and make all 4 ads part of one unified campaign.
  3. Include in each ad your brand name (a logo is optional). You may include additional copy if desired.
  4. Include your full name in body of your email
  5. Send as a JPEG or other standard image file
  6. Do not send as .psd file
  7. Submit in hardcopy or by e-mail to
    Michael@Strangelove.com
  8. Any spelling errors will result in loss 6 pts
  9. Use Canadian spelling
  10. Images and copy MAY NOT be taken from existing ads (ALL copy and visuals must be of your own creation — NO exceptions)
  11. Do not use Times New Roman Font

 

NOTE: ALL AD ASSIGNMENTS MUST BE COMPLETED TO GAIN A CREDIT IN THIS COURSE.

 

Assignment 2-Final Product-Condom Ad/Dr. Strangelove Ad

5 Apr

So, our final product is based tightly on the images which inspired us. Using an ‘aged’ image we incorporated some humor and captured one of the main characters of the movie. Our tagline was WMD, Weapons of Mass Desire…playing of the WMD theme of the movie. This allowed for some more humor, and conveying a sexual message. The condom on the cigar is a play on the stoic image and conveyed a little more humor.The quote at the bottom is directly from the film and fit in nicely with our ideas.  we feel we accomplished our goal.

 

Dr. Stragelove Inspirational Pics

5 Apr

Along with the movie, we used some still shots as inspiration for our assignment. Below you will see some shots we found inspirational.

Assignment 2- Outline

5 Apr

Dr. Strangelove assigned us pretty specific guidelinesfor assignment 2. We were supposed to utilize the ideas of the movie  ‘Dr. Strangelove’ to sell condoms.

  1. Create a one or two page magazine advertisement selling condoms (any brand)
  2. Use the ideas associated with the movie “Dr. Strangelove” as the core of your creative concept.
  3. Use a ONE sentence headline (required). You may include additional copy if desired.
  4. Include an original tagline at the bottom of the ad
  5. Include the brand logo at the bottom right hand corner of the ad
  6. You must use an existing brand
  7. Image must work with headline and copy (unity of all elements)
  8. Ad must have realistic chance of client accepting ad
  9. Include your full name in body of your email
  10. Send as a JPEG or other standard image file
  11. Do not send as .psd file
  12. Submit in hardcopy or by e-mail to
    Michael@Strangelove.com
  13. Any spelling errors will result in loss 6 pts
  14. Use Canadian spelling
  15. Images and copy MAY NOT be taken from existing ads (ALL copy and visuals must be of your own creation — NO exceptions)
  16. Do not use Times New Roman Font

NOTE: ALL AD ASSIGNMENTS MUST BE COMPLETED TO GAIN A CREDIT IN THIS COURSE.

Assignement 1- The final Product

5 Apr

Levis has a tradition of appealing to working class. We feel the use of setting in our ad achieves this. We incorporated a female to show the possibility of being attractive to the opposite sex, the rural environment appealing to millions of ‘work jean’ wearers, and the double entendre tagline being humorous and relaying our sexual message. We feel we achieved our goal.

In the future we would make sure our image is crisper.