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Assignment 4- The Products

8 Apr

With our 2 ads complete, we were fairly nervous surrounding the reaction in class. From the mixed reaction to our first ad, especially from Dr. Strangelove, we feel it was not much of a success and didn’t resonate the way we wanted it to. However, our second ad, the gangster drug flush ad was a winner. Laughs all around, and a happy professor. When dealing with comedy, it is hit and miss, especially for a few amateurs like us. We went 1/2, which is not too bad. If this was a campaign, our second ad would definitely have been our premier ad.

This wrapped up our assignments for the semester. See below for our video ads.

Assignment 4- The Inspiration-All Us!

8 Apr

Unlike the other assignments throughout the semester, there was no pre-existing inspiring images/videos. We decided to sell toilets…our own way. We wanted an original idea which hadn’t been done in that market before. We decided on “escaping reality” by daydreaming on the toilet in one add, and the for our internet/viral add we utilized the story of drug dealers flushing their stash down the toilet, promoting the large flushing capabilities of the toilet.

We want to be original, and especially funny.

Assignment 4- Outline

8 Apr

The Outline as seen on strangelove.com:

Create two video ads selling any product, service, or PSA. Both ads must be about the same product, service, or PSA.

 

Ad #1 (30 seconds) must target mainstream network TV audiences. 12 points.

 

Ad #2 (30 seconds or longer) must target the urban cultural elite. 12 points.

 

Ads will be evaluated on the basis of

 

  1. clarity of the sales proposition (sex appeal, individuality, comfort, relationship, other . . .),
  2. originality (freshness),
  3. stopping power,
  4. unity of messaging,
  5. editing,
  6. technical quality,
  7. creative execution.

 

Your ads must be clearly distinguished from the competition in your category.

 

Additional requirements may be established by Dr. Strangelove in class. Pay attention!